Leenus India has been solving infrastructure problems since 2015 — underground drainage, water supply, stormwater systems, water storage, surveying, design and installation. Their reputation was built the hard way, through relationships and results on the ground. Web Anatomy was engaged to build a paid social engine that could do the same thing at scale — backed by organic search visibility and bilingual creative that carried the same message across every channel.
Context
Leenus operates in a category most ad accounts get wrong. Infrastructure buyers do not browse — they search for exactly the project they need: underground drainage contractors, stormwater system installation, water storage solutions. These are high-intent, high-value searches, and most of the traffic chasing them is generic, unqualified, or both.
Leenus had never run paid campaigns against this kind of precision. There was no account structured around the specific, high-value work Leenus actually wins — Full Development contracts worth ₹1 crore and above, high-value category projects worth ₹40 lakh and above. Spend, when it happened, had no way of proving what it returned.
Unstructured spend. No way to trace a lead back to a category, a campaign, or a return.
Category-split campaigns, each accountable for its own cost-per-lead and its own pipeline.
Figures reproduced exactly as reported in the Meta Ads campaign dashboard. This table reflects Meta/Facebook lead-form campaigns only — figures may not represent total paid spend across all platforms.
Campaigns were split by project category — underground drainage, electrical, stormwater, pipe systems — so each could be managed against its own economics instead of blending into one generic push. Below is the exact campaign-level performance data from the Meta Ads dashboard, reproduced as reported.
| Campaign | Reach | Impressions | Unique Link Clicks | Unique CTR | Cost / Click | Amount Spent | Results | Cost / Result |
|---|---|---|---|---|---|---|---|---|
| UGD leads campaign TG and AP 01-02-2026 | 11,340 | 15,021 | 96 | 0.85% | ₹5.56 | ₹1,538.81 | 22 Leads (Form) | ₹69.95 |
| UGD leads campaign TG and AP 22-01-2026 – C... | 1,444 | 1,607 | 8 | 0.55% | ₹10.67 | ₹277.48 | 1 Lead (Form) | ₹277.48 |
| UGD leads campaign TG and AP 22-01-2026 | 13,069 | 19,255 | 157 | 1.20% | ₹5.17 | ₹2,557.06 | 30 Leads (Form) | ₹85.24 |
| Leenus 09-01-2026 Underground drainage leads... | 13,848 | 19,737 | 143 | 1.03% | ₹8.48 | ₹2,933.52 | 42 Leads (Form) | ₹69.85 |
| (BID cap) Leads Campaign 11-06-2026 Undergro... | 36,714 | 52,898 | 211 | 0.57% | ₹14.34 | ₹7,256.54 | 37 Leads (Form) | ₹196.12 |
| Leads Campaign 14-05-2026 – 12-06-2026 Und... | 49,541 | 98,674 | 540 | 1.09% | ₹10.03 | ₹14,617.14 | 92 Leads (Form) | ₹158.88 |
| Leads campaign 25-11-2025 | 4,332 | 5,981 | 41 | 0.95% | ₹19.75 | ₹1,382.76 | 12 Leads (Form) | ₹115.23 |
| Underground Campaign 17-11-2025 | 11,412 | 17,674 | 118 | 1.03% | ₹18.94 | ₹3,976.83 | 22 Leads (Form) | ₹180.77 |
| Under Ground Leads campaign 23-10-2025 | 38,081 | 69,751 | 439 | 1.15% | ₹14.40 | ₹11,589.56 | 77 Leads (Form) | ₹150.51 |
| Leenus India Ad Campaign | 2,095 | 2,585 | 220 | 10.50% | ₹3.64 | ₹847.47 | — Website Contact | — |
Total Spend Across These Campaigns
Total Form Leads Generated
Average Cost Per Lead
Because the top-performing campaigns ran across Telangana and Andhra Pradesh, every static ad shipped in English and Telugu — same headline logic ("One Leakage Can Damage Your Entire Reputation"), same offer (a free project survey), localized language so it read as a warning worth acting on rather than a stock ad.
Companion Video Ad — Real Site Footage, Not Stock
3 · Branded Material
4 · Final TestingSame edit, cut in English and Telugu, run alongside the static creative — real on-ground footage (excavation → pipe supply → branded DWC/HDPE/PVC material → final testing) built to pre-answer the buyer's real objection: will this actually get installed properly.
Leenus India Leadership — quote pending final confirmation
Beyond the individual campaign data above, paid search — across the full 10-month engagement — was reported to have delivered the following business outcomes.
Qualified Leads (10 Months)
Lead-to-Opportunity Conversion
Minimum Business Opportunity Enabled
Leads From One Telangana Campaign
Deal values reflect minimum project sizes as reported by Leenus and represent business opportunity enabled, not confirmed closed revenue. These headline figures are as previously reported and are shown separately from the Meta campaign-level table above, which may represent only part of total paid spend.
Paid search wasn't carrying the account alone. Over the same engagement, leenusindia.com was built out around the same high-value categories — layout development, piping networks, underground drainage — so Leenus shows up whether a buyer clicks an ad, searches organically, or asks an AI assistant.
leenusindia.com is being surfaced by name across all four tracked AI engines — 45 unique pages cited in total
— for the exact high-intent searches ("piping network in hyderabad", "underground drainage services", "trusted supreme pipe distributors") that used to be paid-only territory.
| KEYWORD | RANKING | APPEARS IN AI OVERVIEW |
|---|---|---|
| layout development in hyderabad | #1 | Yes |
| layout development | #1 | Yes |
| layout development for real estate | #1 | Yes |
| layout development for builders | #1 | Yes |
| piping network services | #1 | Yes |
| piping network in hyderabad | #1 | Yes |
| smart drainage solutions | #1 | Yes |
| underground drainage contractors | #2 | Yes |
| underground drainage services | #2 | Yes |
| layout development contractors in hyderabad | #2 | Yes |
| shaft drainage system | #2 | Yes |
A selection of the 214 ranked keywords, reproduced as reported (data from Semrush). Every keyword related to layout development ranks in the top 3.
A selection of the 214 ranked keywords, reproduced as reported (data from Semrush).
Every keyword related to layout development ranks in the top 5.
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