Succes story of NREQuipments

SEO Strategy | Keyword Ranking | Website Traffic

Stats for this case study

Organic Traffic
0 %
Bounce Rate
0 %
Engaged Sessions
0 +
increase in inquires
0 %
increase in sales
0 %


NREquipments, a prominent name in the industrial machinery and equipment sector, over the last 25+ years they have been strong partners to their clients as an EPC (Engineering, Procurement, Construction) company and as an efficient manufacturer, distributor, and marketer of high-quality construction products, systems, and technologies.


NREquipments, a distinguished provider of industrial machinery, faced challenges in gaining online visibility trying to get rank to improve its traffic and sales.


WebAnatomy conducted comprehensive keyword research, optimized on-page meta tags and content, created high-quality industry-specific articles, improved site speed and developed a robust backlink strategy.

Web Anatomy performed a competitive analysis to identify which keywords competitors were ranking for and what gaps could be exploited.

Backlink Building

The strategy began with a thorough analysis of the current backlink profile of NREquipments. Web Anatomy used tools like Ahrefs and SEMrush to identify existing backlinks, evaluate their quality, and find potential areas for improvement.

Technical SEO

One of the primary areas of focus was site speed. Slow-loading websites can significantly impact user experience and search engine rankings. For NREquipments, technical SEO improvements were essential to ensure that the website performed well in search engines and provided a seamless user experience, ultimately driving conversions.


WebAnatomy implemented a strategy for NREquipments, covering keyword research, on-page optimization, content development, technical SEO improvements, and a robust backlink strategy. This integrated approach resulted in improved keyword rankings, increased organic traffic, enhanced user engagement, and a significant boost in sales inquiries and leads.


WebAnatomy’s SEO efforts led to significant improvements for NREquipments:
Here, keyword ranking is improved by 50% in organic traffic for targeted keywords.Also seen 35% increase in average session duration by using seo strategies from WebAnatomy. At first keywords are ranking in 0 now it was in top 3 Improved in sales by 25% which is a main goal of the website.

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Partnering with WebAnatomy has been transformative for NREquipments. Their deep industry understanding and comprehensive SEO strategy—including thorough keyword research, meticulous on-page optimization, high-quality content creation, technical SEO enhancements, and a robust backlink strategy—significantly boosted our online visibility, organic traffic, and search rankings. This collaboration has brought a substantial increase in sales inquiries and leads. Highly recommended!
Managing Director,