Artificial intelligence is a form of computer technology that is designed to perform tasks that typically require human intelligence, such as recognizing patterns, making decisions, and understanding natural language. When it comes to search, AI has the potential to significantly improve the accuracy and relevance of search results by understanding the context of a search query.
One of the key benefits of AI in search is that it will be able to provide more personalized results. For example, if a user has searched for information about a particular topic in the past, Google will be able to use this information to provide more relevant results for future searches. Additionally, AI will be able to understand the intent behind a search query and provide more accurate results based on the user’s location, previous search history, and other contextual information.