In addition to content creation and community engagement, our linkedIn marketing efforts were underpinned by data-driven insights. By leveraging linkedIn Analytics and third-party social media management tools, we tracked key engagement metrics such as post impressions, clicks, and engagement rates. Analytics insights indicated that linkedIn marketing efforts contributed to a 25% increase in website referrals from social media platforms, with sponsored content generating the highest engagement among Togglenow’s target audience.

Analytics insights: Our linkedIn marketing campaigns achieved an average engagement rate of 5%, exceeding industry benchmarks, and drove a 20% increase in website traffic from LinkedIn. Furthermore, analytics data revealed that sponsored content generated a 10% higher engagement rate compared to organic posts, highlighting the effectiveness of targeted content promotion on the platform.