Web Anatomy

Category: Blogs

  • Breaking the Rules: How to Think Outside the Box with Your Digital Marketing Strategies

    Breaking the Rules: How to Think Outside the Box with Your Digital Marketing Strategies

    Sometimes, with everything about numbers, codes, and doing things just like others, you may feel that digital marketing is repetitive. It is boring to merely check off the items on a list without trying something new. But what if it really starts there? Imagine this: At a marketing conference, the main speaker is going on and on about the latest search engine tips. It’s common sense, yes? However, someone in the back row puts his hand up and asks, “But what if we don’t?” Then suddenly people turn around like whaaaaaaaaaaat. This makes one question change everything because of how it shows courage against conventionality and builds something amazing.

    The blog will share some cool and fresh ideas for digital marketers. These are not your everyday strategies that are put out there for everybody to see. They are captivating enough to provoke an audience’s attention for a long period of time. Let us be imaginative but also break some rules so that we can rediscover ourselves anew in 2020. We’ll provide you with some unique ideas that have helped brands succeed by stepping out of their comfort zones.

    1. Turn complaints into content gold.

    In many situations, complaints expressed by customers are perceived as negative aspects of any business enterprise. Imagine if we told you that they could be used as a secret weapon for you. One can take, for instance, Domino’s Pizza Company, which publicly responded to complaints and demonstrated its commitment to growth, enabling them to turn negative feedback into positive ones. The problem not only ought to be solved, but the journey must appear exciting.

    2. Memes: The language of the internet

    Memes are an effective way of communicating with your audience and go beyond mere funny pictures. You can use memes in your social media posts and emails to add some flavor of humor. This way, they can show your brand’s lighter side and create a more personal connection with clients. Just ensure that your memes are relevant to your brand.

    3. Get personal with video marketing

    This buzz is created by taking part in events, setting up impromptu pop-up shops, or organizing flash mobs. Try being memorable and giving people a nice surprise. Create customized video greetings thanking customers for their support or offering special deals. Make your consumers feel cherished and stand out with this easy-to-implement yet successful strategy.

    4. Guerilla marketing: Go big or go home

    Guerilla marketing aims to have people talk about it through the use of innovative ideas that cost very little. One more suggestion is to add a personal touch to your video marketing. Although not completely new, this technique can be highly enhanced by the use of videos.

    5. Collaborate with micro-influencers

    Working with micro-influencers leads to higher rates of engagement compared to using popular influencers most of the time. These influencers are also capable of building authentic relationships with their viewers, even though they may have small but deeply committed fan bases. They are often more open to unconventional ideas and charge less.

    Conclusion

    However, in digital marketing, breaking rules does not mean being reckless; instead, it signifies being audacious and inventive. By pushing boundaries, you can create unique and memorable experiences that resonate with your audience. So go ahead, defy conventions, experiment with fresh ideas, and let your creative flag fly! Finally, in the world of digital marketing, fortune favors the bold, as they say.

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  • Behind the scenes: How we create engaging content

    Behind the scenes: How we create engaging content

    Have you ever asked yourself what it entails to create content that would snatch the attention of readers and make them ask for more? Welcome to Web Anatomy where we merge creativity, strategy, and a pinch of fun to make digital masterpieces. Today we’re peeling back the curtain to show you how it’s all done from within. You are about to have an experience whether you are an entrepreneur intending on working with a leading agency or a creative professional wondering our approach. Let us now concentrate on the enchantment behind content creation that distinguishes Web Anatomy.

    The Spark of an Idea

    Every engaging piece of content starts as an amazing thought. Where does this idea come from though? They don’t simply emerge out of nothing like many believe. Our team begins by researching widely in order to dig deeper into ideas. In this process, we monitor trends, study our competitors and especially learn about our clients’ target audience. Through data-driven insights blended together with creative brainstorming sessions, we generate innovative ideas aligned with current trends.

    Why it matters: Understanding the audience is vital too; it’s not just about what we want to say but also what the audience wants to hear from us and that ensures our content resonates deeply with them.

    Collaboration and brainstorming: The creative brew

    Collaboration is at the heart of our process. We believe that the best ideas come from diverse minds working together. Picture this: a room (or a Zoom call) full of creatives from different backgrounds, each bringing their unique perspective. We throw ideas around, build on each other’s thoughts, and sometimes, even have friendly debates. This melting pot of creativity is where the magic truly begins.

    Why it matters: A single perspective can be limited. Diverse viewpoints foster innovation and creativity, leading to content that stands out.

    Crafting the content: From concept to creation

    Once we have a solid idea, it’s time to get to work. Our writers, designers, and videographers collaborate to bring the concept to life. Here’s where the rubber meets the road:

    1. Writing with Purpose: Our writers craft compelling narratives that are not only engaging but also serve a purpose. We focus on storytelling – creating a journey for the reader that’s informative, entertaining, and persuasive.
    2. Designing for Impact: Our designers ensure that the visual elements complement the story. They use colors, fonts, and images strategically to evoke emotions and drive the message home.
    3. Video Production: In today’s digital age, video content is king. Our videographers and editors work meticulously to produce high-quality videos that capture attention and drive engagement.

    Why it matters: Combining different content formats (text, visuals, video) enhances engagement. It caters to different preferences and keeps the audience hooked.

    The power of personalization

    Personalization is the one thing that most blogs fail to stress enough. Generic content is no more. Our team goes to great lengths to personalize our posts. We utilize data analytics so as to appreciate individual preferences while adjusting content accordingly. This might be done through personalized email campaigns, targeted social media posts or even customized video messages.

    Why it matters: Personalized content indicates that we know and respect our audience; it also helps create stronger bonds among them leading to greater engagement rates.

    Testing and optimization: The secret sauce

    However, creating engaging content does not end with publishing but instead requires continuous testing and optimization. To this effect, we use tools like heatmaps, A/B testing, and analytics in order to collect information on how the audience reacts to the materials presented.

    Why it matters: A constantly changing digital landscape means that we must continuously optimize our content for relevance and effectiveness.

    Creating engaging content is a delicate blend of both art and science which needs creativity, collaboration, and a deep understanding of the target audience. At Web Anatomy, we are proud of our ability to fuse these ingredients into something that not only captivates but brings about positive outcomes too.

    So if you were thinking of joining an innovative group of creators or you are looking for a partner who can raise your brand’s profile, why don’t you find out what we have? Come behind the scenes with us!

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  • Boost your brand with expert branding strategy consulting in India

    Boost your brand with expert branding strategy consulting in India

    In today’s competitive market, a strong brand is more than just a catchy logo or slogan; He is the personality of business and the cornerstone of success. At Web Anatomy, we understand the critical role that a well-defined logo plays in differentiating your business and building a lasting relationship with your audience. This is where our expert brand design and consulting services come in, giving you the insight and guidance you need to create a compelling and compelling brand story

    Why Branding Strategy Consulting is Essential

    Branding strategy consulting is a key role that helps businesses define, develop and maintain a strong brand identity. This includes an in-depth understanding of your market, competitors and customers, and a strategic plan that aligns with your business objectives Here are the key reasons why collaborating with a branding strategy consultant is important:

    1. Market Positioning: Effective branding helps position your business uniquely in the marketplace, making it easier for customers to recognize and choose your products or services over competitors.
    2. Customer Loyalty: A strong brand fosters customer loyalty by creating an emotional connection with your audience. This connection translates into repeat business and word-of-mouth referrals.
    3. Consistency: Branding consultants ensure that all aspects of your brand, from your logo to your messaging, are consistent across all platforms and touchpoints, reinforcing your brand identity.
    4. Competitive Advantage: A well-defined brand gives you a competitive edge, highlighting your unique value proposition and differentiating you from the competition.

    Web Anatomy’s Branding Consulting Services

    At Web Anatomy, we offer customised branding consulting services to meet the unique needs of your business. Our approach is holistic, combining market research, strategic planning and creative design to create a strong brand. Here is what makes our services unique.

    1. Comprehensive Market Analysis
      We conduct thorough market research to understand your industry, competitors, and target audience. This analysis forms the foundation of our branding strategy, ensuring that your brand is positioned for success.

    2. Strategic Brand Development
      Our experts work with you to define your brand’s core values, mission, and vision. We develop a strategic roadmap that aligns with your business goals, guiding all branding efforts.

    3. Creative Design Solutions
      From logo design to visual identity, our creative team crafts distinctive and memorable brand elements that reflect your brand’s personality and values.

    4. Consistent Brand Messaging
      We help you develop a consistent and compelling brand message that resonates with your audience across all channels, from your website to social media.

    5. Ongoing Support and Evolution
      Branding is an ongoing process. We provide continuous support to ensure your brand evolves with market trends and remains relevant to your audience.

    Conclusion

    In the dynamic business landscape of India, a strong brand is your most valuable asset. With Web Anatomy’s expert branding strategy consulting services, you can elevate your brand, create lasting impressions, and drive business growth. Partner with us to unlock the full potential of your brand and stand out in the marketplace. Contact us today to learn more about how we can help you build a powerful brand that resonates and endures.

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  • 10 Digital Marketing Hacks to Steal the Spotlight from Your Competitors

    10 Digital Marketing Hacks to Steal the Spotlight from Your Competitors

    Keeping up with the fast-changing world of digital marketing can feel like trying to explain TikTok to your grandmother. Not to worry, though; we’ve compiled a list of the top ten uncomplicated marketing tips that’ll keep your sanity intact while also getting your brand out there faster than you can say ‘trending’.

    The micro-moments power

    During this “micro-moment” era where people’s attention span is supposedly shorter than that of a goldfish, one needs to capture their audience. These are moments when individuals automatically reach for devices—especially smartphones—to do something, learn stuff, watch something, or buy things. Just accommodate these wishes in your content through simple instructions and see how engagement rates increase exponentially.

    The video content is King, Queen, and the Royal Court.

    If content marketing is a kingdom, then video content is its royal court. Take advantage of platforms such as YouTube, TikTok, and Instagram Reels by creating captivating, educative, and dare I say fun videos for your brand. Remember that you are not
    User generated content

    Leverage user-generated content.

    Asking The better option, rather than a search engine is to ask Siri, Alexa, or Google Assistant about the best digital marketing agency. So that your content becomes more voice-search-friendly, employ extended tail keywords that resemble speech patterns. There are only two things to think about: what they can say and how they can say it.

    Get personal with email marketing.

    In this age of artificial intelligence, personalization cannot be avoided. A recipient’s preferences and past actions may be used with data analytics to customize your emails. Many people prefer sending mass broadcasts instead of personal touch but having a high conversion rate and open rate will give the impression to the audience that you are speaking directly to them.

    SEO: The Gift That Keeps on Giving

    You should not write off search engine optimization although it might not be new in digital marketing. Employ alt tags for images, meta-descriptions, and relevant keywords in order to boost the exposure and ranking of your website. It is very important to remember that SEO never ends but perpetually runs.
    Collaborations and Influencer Partnerships
    We all know “two heads are better than one” and collaboration is key in the digital era. Forming partners with influencers or other brands helps a brand reach more people. Choose partners who are in line with your brand values so that your partnership can be true and meaningful.
    Social Media Stories: Fleeting but Powerful
    Never Never forget the power of ephemerality on apps like Snapchat or Instagram Stories. They create a more informal and genuine interaction between you and your viewers. Use them for quick tips, sneak peeks, or behind-the-scenes looks to grab your viewers’ attention and keep them coming back.
    Behind the scenes

    Leverage the FOMO.

    The strongest motivation often comes from fear of loss. Have time-limited offers, limited stock merchandise, or exclusive content to make people act fast. The fear of missing out is the greatest motivator for an undecided buyer.

    Analytics are your best friend.

    In sum, if you are not keeping track of how well the above approaches are working for you then none of it will matter. Assess the success of your marketing strategies using analytics software and adjust where necessary. Data doesn’t lie – use it to tweak your tactics continuously.
    It’s going to take some time but if you get good at these digital marketing hacks and apply them in this manner, eventually things will start changing. Never forget though that while we’re all about staying down-to-earth with our simple advice in this regard; ultimately true success in digital marketing is all about being flexible, imaginative, and always ready to learn new skills. Need a co-pilot for your online journey in digital marketing? Let our digital marketing agency be your helping hand and guide. Take the first step toward dominating digital marketing by visiting our services page and stopping all that infuriating hair-pulling.
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  • SEO strategy for ecommerce websites to get more organic traffic

    SEO strategy for ecommerce websites to get more organic traffic

    Top SEO strategy for e-commerce websites

    There are always certain updation in SEO strategy for ecommerce websites. Whether you are an SEO or marketing manager for an eCommerce company, or you are the owner of a small eCommerce business, you are well aware that search engine optimization is an ever-changing field. There is a constant cat-and-mouse game between SEO professionals, search engine technology, and user behavior. It starts with the search engines adapting to the user, then the SEOs adapting to the search engines, and so on.

    In spite of this fast-paced change, any SEO strategist knows it’s imperative to cover the fundamentals in order to continue leveraging the highest-performing marketing channel. What are these fundamentals? They’re often called “best practices”. In most workplaces, it’s an undefined term. It’s also a term that gets undervalued. People might think of best practices and think “I should do that, but I don’t have to”. Your SEO strategy can suffer from this attitude.

    Keywords aren’t everything

    There is a common misconception that SEO is all about using the right keywords at the right places. It isn’t wrong, but it’s really just a small piece of the puzzle. Keywords may have been a cornerstone of SEO success ten years ago, and people used them in an array of creative ways. In recent years, search engine algorithms have become significantly more sophisticated, ranking websites based on a variety of factors. Google ignores and sometimes punishes tricks (keyword stuffing, for instance).

    Does that mean you shouldn’t do keyword research? No, not at all. By taking a strategic and targeted approach to this research, and knowing how to use it, we can achieve our goals. Today, organic success rests on a combination of great UX, well-placed content, and solid technical fundamentals.

    Technical SEO – the key to success

    Let’s imagine that you want your new clothing line to reach a wider audience online. Several things come to mind when considering what is needed here from an SEO and UX perspective. An intuitive design, fast page speed, visual product pages (PDPs), a smooth purchasing funnel, and an easy checkout process. They are all crucial, of course. Nevertheless, there are a few overlooked factors that you need to consider in order to maximize your SERP positioning.

    Architecture & structure of information

    Having a logical site structure and URL structure that is easy to read by users and search engines is the first step. You should avoid putting everything under a subfolder like /products. In retail terms, that would be equivalent to a clothing store dumping all its items in one place and telling customers, “Go find whatever you want, it’s all there”. There are a few ways to mitigate this, such as awesome design, filters, and internal functionality. It might simplify the user journey. However, for bots crawling the site, an illogical or bad URL structure raises an alarm.

    There is an entire area of research dedicated to information architecture (product hierarchy). To be safe, you should mirror the URL structure and product hierarchy as closely as possible. You may not always be able to achieve this, but you can come pretty close.

    Say our client sells men’s sandals as one of its product categories. From a website hierarchy perspective,
    it might look like this: Shop > Mens > Shoes & Footwear > Shoes.

    Takeaway: By aligning your product hierarchy and URL structure and including great content like meta descriptions and title tags, you are sending strong signals to Google about what your product is and where to find it.

    Prepare for parameters

    Takeaway: By aligning your product hierarchy and URL structure and including great content like meta descriptions and title tags, you are sending strong signals to Google about what your product is and where to find it. An example of a URL with many parameters would be http://www.fasionwebsite.com/shop/? product-filter&type=mens+sandals This URL contains a parameter after /shop/, since the customer used a filter function to find brown sandals in this case. Using this information enables us to determine which search terms are being filtered for, but we do not want Google to index this URL for a variety of reasons. Firstly, the resulting page displays a list of men’s sandals – this is essentially a duplicate of the category page. In addition, a parameter can be generated every time a site uses filtering, resulting in thousands of extra URLs that dilute the other pages’ presence in search results, and consume crawl budget for the entire website. How can we mitigate this? Parameters can be handled in several ways, and SEOs and developers should pay attention to this. There are, however, a few options, such as:
    • Adding rel=canonical tags to product and category pages
    • With Robots.txt, certain URLs can be blocked from being crawled
    • By using the URL Parameters tool in Google Search Console.
    Takeaway: Technical SEO solutions may differ by site, but foundational and structural optimizations can be extremely beneficial for organic traffic.
    Content is still king
    Technical SEO is the foundation for our websites’ organic performance, but content is the building blocks. As search engine algorithms have become smarter over time, quality has gradually taken precedence over quantity. Nowadays, it is more important than ever to write content that is user-centric first and foremost. By considering the user’s search intent, you create content that is useful, informative, and above all, enhances the user experience of the page. Some key elements of our clothing eCommerce website would be:
    • Optimized title tags and meta descriptions – This one seems obvious, but can sometimes be overlooked. There shouldn’t be any gaps here, and there shouldn’t be much duplication.
    • Clear Header markup – Each page should have a clear and unique header
    • PDP Copy – Detailed description of the product
    Make structured data work for you
    By using structured data (also known as product schema or simply schema), you can label content on your website so that search engines can provide rich results. Depending on how your website is set up, implementation can be super straightforward or a little tricky. You should loop in your developer resource if you need help here. Your products’ visibility and competitiveness in the SERP can be greatly improved by taking the time to do this.

    Let’s take reviews as an example. They play a huge role in online purchasing decisions, as we all know. With structured data, you can leverage product reviews for a SKU and have them appear as rich snippets in search results. In the example below, notice how the reviews and availability are displayed under the title of a search for beats headphones. This is the power of structured data in SEO.
    Structured data can also be used to identify the following areas of your website:
    • Product name
    • Product description
    • Price
    • Brand
    • Product hierarchy / Breadcrumbs

    Developing a blog strategy

    Having a blog/news section on your website is a valuable way to provide fresh content that can inform, inspire, and excite your customers while linking back to your product or service.

    Imagine that we have a clothing website that talks about winter coats. This is the time to shine for copywriters! In terms of blogs, the goal is to create quality content that meets a user need, not just content for its own sake. Let’s look at our keywords once more – now it’s time to conduct some research. Consider these factors:

    • Are there any popular search terms related to winter coats?
    • What are the most frequently searched questions?
    • Is there a unique selling point on your website?
    • Is there an opportunity to discuss seasonal styles or trends?


    Again, quality is the goal. Posts with thin or shallow content should be avoided. You should aim for a balance between information and entertainment. Images are crucial, especially when showcasing your product. Consider infographics, embedded video links, gifs, etc. Always put your mobile device first!’.

    Nowadays, in the age of mobile-first, no-click searches, it’s more important than ever to cover your bases when it comes to SEO. Your competitors will do it if you don’t. There is no one-size-fits-all solution to SEO, but we can build a strategy that works for your website based on what we know works.

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  • Google answer to chatgpt: the exciting new bard AI technology

    Google answer to chatgpt: the exciting new bard AI technology

    Make structured data work for you

    • Google announce the launch of its cutting-edge AI technology, Bard i.e. Google’s AI ChatGPT rival Bard.
    • To help users navigate and understand the web more intuitively, Google is launching AI-powered features in its search results.
    • Powered by LaMDA, a brand-new experimental conversational AI service called Bard will provide users with accurate and high-quality answers.
    • In the coming weeks and months, Google will continue to improve its search products to make them more efficient for users.

    Google CEO Sundar Pichai recently confirmed that artificial intelligence (AI) features will soon be coming to Google Search. The new ChatGPT-like features will allow users to ask follow-up questions based on the results of their initial search query. This will provide users with more accurate and relevant results, as Google will be able to understand the context and intent behind their search. For example, if a user searches for “best Italian restaurants in New York,” they will be able to ask follow-up questions such as “What are the top-rated Italian restaurants in Manhattan?” or “What are the prices like at the best Italian restaurants in New York?”

    These new features will also allow users to interact with Google in a more natural and conversational manner. This is a major shift away from traditional search engines, which typically only provide a list of relevant results based on a user’s query. With ChatGPT-like features, Google will be able to understand the context and intent behind a user’s search, and provide more accurate and relevant results.

    What is AI and how will it change search

    Artificial intelligence is a form of computer technology that is designed to perform tasks that typically require human intelligence, such as recognizing patterns, making decisions, and understanding natural language. When it comes to search, AI has the potential to significantly improve the accuracy and relevance of search results by understanding the context of a search query.

    One of the key benefits of AI in search is that it will be able to provide more personalized results. For example, if a user has searched for information about a particular topic in the past, Google will be able to use this information to provide more relevant results for future searches. Additionally, AI will be able to understand the intent behind a search query and provide more accurate results based on the user’s location, previous search history, and other contextual information.

    The implications of AI for SEO

    While the arrival of AI in search is likely to have a significant impact on the way we search for information, it is important to remember that it will not replace traditional SEO techniques. SEO will still be an important part of optimizing your website for search engines, and it will be essential to ensure that your website is optimized for both humans and machines. One of the biggest challenges that SEO professionals will face with the arrival of AI is the need to understand and optimize for machine learning algorithms. Machine learning algorithms are used by AI systems to learn and make decisions, and it will be important for SEO professionals to understand how these algorithms work and what factors they consider when ranking websites.

    Preparing for the future of search with AI

    To prepare for the future of search with AI, SEO professionals should focus on optimizing their websites for both humans and machines. This means ensuring that your website is mobile responsive, has a clear and simple URL structure, and uses headings and subheadings to make it easy for both users and search engines to understand the content of your pages. Additionally, it will be important to focus on creating high-quality, original content that provides value to your target audience.

    It is also important for SEO professionals to stay up-to-date with the latest trends and developments in the SEO industry. This will help you to understand how AI is affecting search and how you can adapt your SEO strategies to stay ahead of the curve.

    The arrival of AI in search is a major milestone for the SEO industry, and it has the potential to completely change the way we search for information online. While AI will not replace traditional SEO techniques, it will require SEO professionals to adapt and evolve their strategies. By optimizing your website for both humans and machines and staying up-to-date with the latest trends and developments, you can ensure that your website is well-positioned for success in the future of search with AI. Learn more about Google AI update Bard.
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  • The best time to post on social media 

    The best time to post on social media 

    Make structured data work for you

    Would you like to see and interact with more of your social posts? Looking for the best time to post for maximum engagement and reach?
    We’ll show you how to find the best time to post on social media in this article.

    Here’s what you should know about posting on social media: When’s the best time?

    By publishing in real time, social media content can be posted whenever is most convenient. The timing of a post can significantly impact your metrics, whereas posting during an inconvenient time can negatively affect your performance. In most social media channels, recent activity plays a significant role in ranking. Posts are sorted according to the date they were published by platforms that deliver content to users. The feed does not always display new content at the top, but it does indicate a newer post can outrank an older one. When is the best time to post on social media? You can see what the research indicates is the optimal time for each channel below. This is an ideal recommendation if your business is new to social media and you do not yet have enough data on your profile. If your content is underperforming, they can also help you get it back on track. You’ll also learn how to find the best time to post to social media for your business. Based on past performance and engagement rates, you can find out when to post on social media using your social media analytics.

    #1: When to post on Instagram

    Posting on Instagram at the right time and on the right day is imperative. After the platform restored chronological feed options, the timing of your content has never been more important.
    Instagram’s best day to post
    Most people post on Instagram on weekdays. Sprout Social reports that posting on Tuesdays and Wednesdays generates the most engagement. The worst time to post on the weekend is on Saturday or Sunday, when people are least likely to engage.
    Posting on Instagram at the right time
    The best time to post on Instagram is early in the morning. According to research done by Sprout Social, posting around 11 a.m. but nearly any time between 10 a.m. and 2 p.m. is likely to be successful.

    Planning content is important when your audience is spread across several time zones. For example, you might test 11 a.m. time slots for each time zone to find out which works best overall.
    The best time to post on Instagram for your business
    Posting may be best at an earlier or later time, depending on your audience or industry. Look at your Instagram Insights to find recommendations for your profile. Access your business account on the Instagram mobile app by tapping the Insights button. Select Total Followers. The Most Active Times section is at the bottom of the page. You can view the most popular days of the week by tapping the Days button. The Hours button displays the breakdown of each day’s activity by hour. Each day of the week has its own best time. Scroll through to find it.

    Scroll to the bottom of the page to see the Most Active Times section. Tap the Days button to see which days of the week are most active for your followers. Tap the Hours button to get an hourly breakdown for each day. You can scroll through to find the best times for each day of the week.

    Navigate to your Instagram profile in Creator Studio to see more detailed insights. Choose Audience from the Insights tab. Click on the Instagram Timeline to see your followers’ availability. By hovering over an hour, you can see how many followers are active at that hour on any given day.

    Do you find that your audience is more active late in the day, contrary to what the research suggests? If you’re going to publish content, it’s best to base it on your audience analytics rather than on standard best practices. Test evening and afternoon time slots if that’s when your audience is most active.

    #2: The best time to post on Facebook

    Post on Facebook on the best days
    Facebook is most effective on weekdays. The best posting days, according to Hootsuite, are Tuesdays and Thursdays. Facebook post times are best Monday through Friday, according to data from Spark Social. Data from both datasets show that engagement is lowest on weekends and holidays.
    Posting times on Facebook
    Instagram’s peak audience activity tends to occur later in the day than Facebook’s. Facebook posts should generally be made between 8 a.m. to noon when writing to your audience.
    Find out what’s the best time to post on Facebook for your business.
    Insights on your Facebook Page can help you determine the best time to post. Visit your Facebook page in Meta Business Manager. Click Posts under Insights on the left-hand menu.

    You will see what time your fans are online by clicking here. Here is a display of the number of fans who are online every day of the week. By visualizing when they are online, you can see when they are active.

    To find out how many fans are typically online at any hour, hover your mouse over that time. Also, hover over any day to see the comparison between the hourly breakdown and the weekly average.

    Facebook’s insights are always displayed in Pacific Time. Consequently, you may need to schedule content according to the audience’s time zone.

    #3: When to post on Linkedin

    Signals such as engagement are more important to LinkedIn’s algorithm than the most recent posts. Although LinkedIn gives users the ability to sort their feeds by recent posts, timing is still a factor.

    Signals such as engagement are more important to LinkedIn’s algorithm than the most recent posts. Although LinkedIn gives users the ability to sort their feeds by recent posts, timing is still a factor.
    Which are the best days for LinkedIn posts?
    Considering that LinkedIn is a professional social network, posting on this channel is best on weekdays. In its research, Sprout Social says that posting on LinkedIn is best on Tuesdays through Thursdays, while Hootsuite says it is best on Tuesdays and Wednesdays. As a general rule, weekends are the least productive for posting on LinkedIn.
    When to post on LinkedIn
    LinkedIn content should be published at the start of the workday. The time between 9 a.m. and 10 a.m. is usually suitable for most businesses. It’s helpful if you choose a time that falls between 8 a.m. and 11 a.m. throughout the world.
    How to schedule a LinkedIn post for your business
    It’s not possible to see when your audience is active or online on LinkedIn, unlike other social platforms. The best time to post should be determined by your visitor and content analytics. You can see these analytics by going to the Analytics tab on your LinkedIn company page. Then choose Visitors under Analytics. You can see patterns or spikes in the number of page views by going to the Analytics tab.

    After selecting Updates from the Analytics dropdown menu, you’ll see impressions over time. Are some days more successful than others? Note which days of the week are the best for posting on your page.

    Since impressions don’t always guarantee engagement, it’s useful to find out how your content is being interacted with. The most engaging posts and the ones with the highest click-through rate can be found in the Update Engagement section. The metrics of your page can be downloaded by clicking on the Export button.
    #4: When to post on Twitter
    Twitter posts have one of the shortest lifespans among all social media channels at just 15 minutes. On Twitter, timing your tweets correctly is particularly crucial so that you can maximize engagement and reach. Twitter also offers users the ability to see content as it’s published, rather than relying on the default Top Tweets feed.

    There is no better day for tweeting than any other day-except Sunday. Tuesdays and Wednesdays rank highest for Sprout Social, while Hootsuite’s research favors Mondays and Thursdays. Since tweets last for so little time, it is a good idea to post at least once a day, except on Sundays.
    When should you post on Twitter?
    On Twitter, mornings generally tend to be the right time to post. Research from Sprout Social and Hootsuite indicates that 8 a.m. until 9 a.m. was the most effective time for businesses to tweet.
    Find out when is best to post on Twitter.
    Twitter does not offer audience activity analytics, as it does with LinkedIn. As a result, your best bet when it comes to Twitter is to look at previous content performance. Choose Analytics from the left-hand menu on your Twitter account. From the top menu of the analytics panel, choose Tweets.

    The engagement graphs in the right sidebar can give you a quick view of performance over time. There is a quick way to find months with the highest engagement rate, retweets, link clicks, likes, and replies. You can then see all the tweets you have published on those days in the main panel, and note when and what you have posted on those days.

    To quickly find your best-performing content, you can click the Top Tweets button. You can easily see what resonated with your audience by sorting content by engagement rate on Twitter.

    The best time to post on Twitter is determined by downloading your Twitter analytics. To export all the data and metrics you have collected, click the Export button.
    #5: How to post on Youtube
    On YouTube, the lifespan of a video is measured in days, rather than in minutes, as it is on many social media channels. It’s still best to publish at the right time for your audience, even if your videos can still garner views and engagement long after the first hour or day.
    what are the best days for YouTube posting?
    Thursdays and Fridays tend to be good posting days for most YouTube channels.
    How to post on YouTube at the best times
    YouTube videos don’t appear immediately on users’ home pages or in search results. The videos are indexed by YouTube and subsequently distributed to subscribers and searches within an hour or two.

    So it’s smart to upload at least two hours before your average viewers watch your content. The majority of channels publish between 2 p.m. and 3 p.m. during the week. You should post videos on weekends between 9 a.m. and 11 a.m.
    What are the best times to post videos on YouTube for your business?
    Open the Analytics section of YouTube Studio in the left-hand menu to determine the best time for your subscribers. When Your Viewers Are on YouTube can be found under the Audience tab. According to YouTube, viewers were active on your channel 28 out of the last 28 days, so make sure you check back regularly for up-to-date analytics.

    The right timing of content is crucial to maximizing results, regardless of the channel your business uses. You can use these insights to determine the best times to post on social media and to continue to optimize your publishing schedule as you test new slots.
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  • How to create engaging content for social media? 

    How to create engaging content for social media? 

    The importance of having fresh, engaging content on social media cannot be overstated. You know that effective social content is the key to driving traffic to your website and converting visitors to paying customers. Your content can be scheduled, published, and managed with Hootsuite. It’s not uncommon for you to be unsure exactly what to publish.

    You can demystify social media marketing with this article. Throughout this section, you’ll find more than just the components of a great post. You’ll find ideas for engaging content and guidelines for social networks. This article can be read in any order you choose. To find exactly what you need, choose a topic that interests you.

    1. Learn about the anatomy of your post

    Effective posts are different from ordinary ones. You should understand the specific purpose and value of each element of your social media posts to publish truly effective content.

    2. Create a perfect post

    In order to help you achieve your social media goals, we’ve compiled some proven best practices. Our aim is to help you grow and engage your audience and avoid social media stagnation by exploring the post elements mentioned in Know your post anatomy.
    Headlines and captions
    Short headlines and longer captions are both options. For a brief explanation of your content, a secondary headline is perfect.
    Emojis and special characters
    Your brand can become more relatable and interesting with special characters and emojis. Emojis can significantly improve audience engagement, according to recent data. Don’t overdo it, though! Emojis should serve a purpose.

    In addition to conveying emotion and adding personality to your brand, emojis can also be used as a simple engagement tool. By adding emojis to separate blocks of text, you can make it easier to read and skim.

    You can go a long way with some simple symbols if emojis are too risky:

    You can draw the attention of a reader to a link with an arrow or pointing finger.

    It is possible to convey excitement or celebration by using stars or starbursts.

    Symbols with color associations can emphasize a point, while check marks can imply action.
    A call to action
    A clear call to action should be at the beginning or end of your posts. On Facebook, for example, you might announce the opening of a new location and offer a reward redeemable at that location for comments. Twitter allows you to simply request retweets. Link to your site, an article, or another site at the very least.
    Mentions
    In social networking posts, businesses, organizations, contributors, and influencers should be mentioned. Encourage a partner or supporter to reshare your post, or reciprocate with theirs, to increase your mutual exposure. These posts can quickly become more engaging (likes, comments, and shares) and even influence algorithms that push your content to the top.
    Using hashtags
    A hashtag is a combination of words or phrases preceded by the # symbol. In addition to identifying content and brands, concepts, themes, and trends, you can also use them to identify campaigns. After you publish your post on social media, it becomes searchable on social media, making it more discoverable and pulling your brand into trending topics.

    Any user who clicks on a hashtag on a social network or conducts a hashtag search on the network sees all the posts containing that hashtag.
    Visuals
    Social media is an inherently visual medium, and visual content plays a critical role in enhancing engagement. There is statistically more clicks, shares, and comments on visual posts than on text-only posts.

    Make your posts more attractive and valuable by using photos, images with text overlays, and videos. Adding a visual element is not necessary for all posts, but pay attention to how images affect engagement and adapt your strategy accordingly.

    3. Repurpose existing content

    All your social content doesn’t have to be created from scratch! The social media community within your organization is an excellent source of content. A good way to uncover valuable assets is to evaluate your organization’s own content as well as media from reputable external sources. These assets can then be repurposed or reshared to keep your audience engaged.
    External content
    You can further engage your audiences by sharing external content, building trust as an industry leader, and filling in content gaps with external posts.
    Internal content
    There is a wealth of content within your organization that can be leveraged on your social channels. A how-to article, a blog post, a press release, a marketing presentation, and a promotion, for example, can all be repurposed as social media content.

    Whenever you’ve got a long piece of content, such as a brochure, think about breaking it up into bite-sized posts. Make a Top 10 list out of a detailed blog post. Consider turning a how-to article into a Tips and Tricks article. You can track the performance of this reused content to gain a deeper understanding of your audience and tailor future content accordingly.

    4. Make sure you know your networks

    There is a wide variety of social networks that people use to accomplish different goals. Their behavior between social platforms can also differ significantly. You can reach more customers by understanding how people use various social media platforms.

    You will learn about the audience profile for each of the most popular social networks, the type of content that keeps them engaged, and some specific best practices.

    Social networks aren’t all necessary for you to use. It can save you valuable time and effort to research which social networks your target audience prefers

    5. How do I decide what to publish?

    It is important to keep your audience interested and engaged by offering a variety of content. The content pillars of education, entertainment, inspiration, and promotion can help you plan content for different purposes.

    Plan what and when to publish your content once you know what it should accomplish. Maintain your brand voice and facilitate engagement by mixing up your content using the four content pillars.

    6. Timing is crucial when it comes to publishing

    The question of what and where to publish is often followed by the question of “When should I publish?” The answer varies depending on the social network and industry.

    The best times to publish view in Analytics suggests the best times to publish based on the posts from the previous 30 days. Depending on your goals, such as brand awareness or engagement, these suggestions can help you reach your goals. Our recommendations include publishing your content to your Facebook Pages, Twitter accounts, Instagram business accounts, LinkedIn profiles, and LinkedIn pages.
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  • Cracking the code: How much does a website really cost?

    Cracking the code: How much does a website really cost?

    Alright, picture this – you’re hunting for someone to cook up your new website. Sounds a bit like buying a car, huh? Thinking about money, safety, and all those things. Well, buckle up because we’re diving into the jungle of website costs. Get ready – it’s more than just small money talk.

    The car analogy

    Think about picking a car, but instead of worrying about car stuff, you’re stressing over website costs. Some are super cheap, but guess what? You get what you pay for. Others? Crazy-expensive, but let’s be honest – do you really need a digital Ferrari? We’re here to help you find that perfect middle – the just-right spot for your website dreams.

    Do it Right the First Time

    Ever heard the saying, “Invest Right, Invest Once”? It’s like a magic rule. Spend a bit more cash at the start, and you won’t be stuck fixing a mess later on. It’s like cruising down a digital highway without dodging potholes all the time. Do it right from the beginning, and your money stays safe.

    At the higher end of website development costs

    At the tip-top of website costs, you’ve got the fancy Lamborghini agencies. They promise you the world, but boy, does it come with a price tag that could fund a small space mission (₹2,50,000+). Unless your website needs to be seen from space, you might want to think twice.

    The majority of WordPress website costs

    Most folks end up in the middle (₹55,000 – ₹2,50,000). Like shopping for cars, you chat with smooth-talking salespeople, feeling good about the BMW features. Not a flashy Ferrari, but it won’t break your bank either. Keep it in check, and your WordPress website can last a good 3-4 years – no pit stops required.

    Where The Mosol9 sits

    Enter The Mosol9 – your friendly, middle-ground choice. We’re not the fancy Ferrari dealership, but we’re more than a rusty second-hand car lot. No tricky fees, no confusing talk – just a simple deal. We’ve got what you need to get your project done without maxing out your wallet. Simple, right?

    The Mosol9 range of website development costs

    In our place, we’ve got choices. Simple eCommerce sites starting at ₹75,000+ or if you’re feeling fancy, custom WordPress builds ranging between ₹1,00,000 – ₹2,50,000+. We do things your way because, let’s be real, one size never fits all. Your website, your rules. So, when you’re thinking about website costs, it’s not just about throwing around Rupees. It’s a money plan. Balancing cost and quality ensures a smooth digital ride. Choose The Mosol9 – not just for a website but for a budget-friendly, no-nonsense journey through the online world.
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  • Digital marketing for local businesses: strategies for success

    Digital marketing for local businesses: strategies for success

    So, you’ve decided to take your local business into the digital arena – excellent choice! Let’s delve deeper into the strategies that will not only put your business on the online map but also make it a standout in the digital landscape. Buckle up for a guided tour through the exciting world of online presence!

    Social media: where your business’s story unfolds

    Social media platforms are like bustling marketplaces where your business can share its unique story and offerings. From the friendly neighborhood vibe of Facebook to the visually appealing world of Instagram, these platforms are your digital storefronts. Pro tip: Consistent engagement on social media is the key – it’s like waving hello to your customers every day.

    SEO: The secret sauce of online visibility

    Search Engine Optimization (SEO) might sound like a tech wizard’s term, but in simple terms, it’s about becoming best friends with Google. Think of your website as a cool hangout spot, and keywords as the secret handshake that gets more people through the door. By picking the right keywords, you’re telling Google to send more visitors your way.

    GMB: Your business’s cool spot on Google Maps

    Your Google My Business (GMB) profile is like having a cool spot on Google Maps. Fill in all the essential details – address, working hours, and some appealing photos. It’s your way of telling Google, “Hey, we’re cool and open for business!” A well-optimized GMB profile enhances your online visibility and attracts more local customers.

    Reviews: cheers for your business

    Online reviews are like cheers for your business’s performance. Happy customers cheering the loudest? That’s your goal. Even if you encounter not-so-happy moments, responding with charm can turn things around. It’s like turning a not-so-great review into a standing ovation, showcasing your dedication to customer satisfaction.

    Email marketing: sending love letters

    Email marketing is akin to sending love letters to your customers. Build a mailing list by offering something valuable – like a free ebook or exclusive discounts. Your emails become thoughtful gifts, delivering updates, special deals, and keeping your connection alive. It’s a personalized approach that helps nurture relationships with your audience.

    Website: Your business’s digital storefront – keep it simple!

    Your website serves as the red carpet to your business. Make it simple, visually appealing, and easy to navigate. A clean and straightforward website is your big moment that keeps visitors coming back. Pro tip: A strategically placed “Buy Now” button or a prominent call-to-action ensures that potential customers know exactly what to do next.
    Phone number: let’s chat!
    Adding your phone number prominently on your website is like having an open invitation for customers to call. Make it easy for them to reach out and get the information they need. A direct line of communication builds trust and facilitates quick interaction.
    Chat options: instant connection
    Including chat options on your website is like having a direct line to your business. It’s an instant connection that customers appreciate. Whether they have questions, need assistance, or just want to say hi, having a live chat feature enhances user experience and engagement.
    Directions: navigate with ease
    For local businesses, providing clear directions on your website is like creating a treasure map for customers. Make it easy for them to find your physical location. Include landmarks, simple instructions, and perhaps even a map to guide them smoothly to your door.

    On-page and Off-Page SEO: double whammy!

    On-page SEO is like giving your website a superhero costume – make it look good, relevant, and optimized. Off-page SEO is about spreading the word about your superhero – get other websites talking about your business. It’s a dynamic duo that boosts your online presence and credibility.

    Local directories and citations: show and tell

    Listing your business in local directories is like being featured in a community yearbook. Consistent details across all platforms make your business appear reliable and trustworthy. Citations, or mentions of your business’s name, address, and phone number, contribute to your local SEO efforts.
    PPC advertising (google adwords): boost visibility
    Pay-per-click advertising is like putting up a digital billboard – it gets you noticed. Google Adwords is your paintbrush for this digital masterpiece. By targeting specific keywords and demographics, you can reach potential customers actively searching for products or services like yours.

    Blog: your business’s story corner

    Starting a blog is like creating a story corner for your business. Share industry insights, how-to guides, and behind-the-scenes tales. A blog not only showcases your expertise but also keeps your website fresh with new content. It’s a powerful tool for engaging customers and improving your website’s SEO.

    Contact forms: easy peasy interaction

    Adding contact forms to your website is like having a suggestion box, but digital. It’s an easy way for customers to drop you a message, ask questions, or inquire about your products or services. Keep it simple, short, and user-friendly to encourage interaction.

    If your business offers consultations, make it easy with consultation buttons. It’s like having a ‘Let’s Talk Business’ sign on your digital door. This feature signals to potential clients that you’re open for discussions, making it convenient for them to initiate a conversation.
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