To be honest, most of us may not admit it but it frequently becomes a habit of ours to Google people and businesses we come across. The curiosity in us does not only prompt this; rather it functions as an evaluation technique verifying integrity and dependability among others mostly in professional circumstances.
The common questions asked are: Are they trustworthy? What have they achieved in life? Can I rely on such a person or company? Is their brand genuine? This procedure is crucial in situations when one has to make important decisions like choosing the best hotel for accommodation.
A hotel owner narrated about a client who after a simple Google search changed his mind and went to another hotel. “I had more information about them through Google so I thought that was the better option,” explained the millennial guest. The owner was shocked since he or she provided good services only for the guest to finally take off just because of the results that came from their Google search or rather lack thereof any outcome at all.
Take a minute to Google your business name. Now, read those search results as if you were a potential guest looking to travel to your destination or book your service. Be honest—is what you see in line with the image you want to convey?
Sometimes, not much comes up, or it’s right down to a basic listing on booking sites. That minimal appearance holds little space for specifying your hotel’s character and fine service. Because first impressions made in the digital world can be effectively how people perceive you, your first impression should by no means be left to chance.
Though so many owners are brilliant at creating an experience that will resonate long after guests leave, so much of the real decision-making happens long before they ever cross your threshold. Unfortunately, for way too many of these precious hotels, an online presence that is interwoven with organic credibility doesn’t seem to get built.
We’ll discuss in this blog how to improve your online reputation and make sure that, when people are searching for information about your hotel through Google, they get a positive and persuasive representation.
To give expert comments on hospitality-related topics, seek mainstream news publications where, as a PR agency, you can approach journalists who can call on your expertise.
The process of improving online credibility doesn’t stop at any moment. It takes much time and effort to establish an online presence, but it is worth it because there are significant benefits linked to reputation management and professional opportunities.
The above-stated strategies will help improve the Google profile, bring better options regarding one’s career path, and draw in perfect guests, therefore making sure potential guests pick your hotel over others.
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