With AI tools like ChatGPT, Google SGE (Search Generative Experience) and Perplexity becoming a part of the search process, user behavior is evolving fast. While Google is still dominant, many users now start their research journey on AI platforms. This means:
What This Means:
Google SGE and AI platforms often quote content that’s clear, structured, and answers questions quickly.
Example:
Search query: “Is Invisalign better than braces?”
Bad content: “Invisalign is a modern orthodontic option. It might be better than braces depending on the situation…”
Good content: “Yes, Invisalign is often considered better than braces for mild to moderate teeth alignment issues. It is nearly invisible, removable, and generally more comfortable. However, for complex cases, traditional braces may still be more effective.”
How to Do It:
Tools:
What This Means:
Google and AI tools reward complete coverage of a topic, not just random keyword targeting.
Example:
If you’re targeting “Teeth Whitening,” build a content cluster:
All these should link to one another and to a pillar page like: “The Complete Guide to Teeth Whitening”
How to Do It:
Tools:
What This Means:
AI tools prefer structured content they can parse easily. Humans want clear, engaging copy.
Example:
How to Do It:
Tools:
What This Means:
AI and users consume content in multiple formats. One blog = one reel + one infographic + one email.
Example:
A blog titled: “5 Common Invisalign Myths” can be turned into:
How to Do It:
Tools:
What This Means:
Google looks for trustworthy content created by real experts or brands.
Example:
Good Signals:
Poor Signals:
How to Do It:
Tools:
What This Means:
Users may ask ChatGPT, Gemini, or Perplexity about your brand. Make sure these tools show you positively.
How to Do It:
AI hasn’t replaced SEO — it’s raised the bar.
✔️ Write for people, format for AI
✔️ Build deep topic coverage, not just blog titles
✔️ Use tools smartly — but add real value from human insight
Keep learning. Keep adapting. SEO is no longer just about ranking — it’s about being the best answer.
Get in touch with the strategic brains of Webanatomy team to ace your SEO game.
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